October 2015

ARDELL MAKES LASHES EASY WITH LAUNCH OF PATENTED PRESS ON LASH

Los Angeles, CA (October 2015) –Let’s talk lash goals. Faux lashes easily deliver longer, fuller, darker lashes without chemicals or daily application of expensive serums. Top makeup artists agree lashes are the final touch that makes a makeup application complete, but, even for professionals, applying them can be time consuming, messy and intimidating. This fall there are no more excuses for not offering clients the lashes they desire. Introducing the new Press On Lash from Ardell®, a patented innovation that makes applying lashes as easy as 1, 2, 3!

Ardell® Press On Lash is a strip lash pre-loaded onto a soft, flexible applicator that contours to all eye shapes and guarantees “a perfect line, every time.” To apply, carefully lift applicator from tray, align applicator along the lash line, bending as needed to fit lash line, press and go! Six of the most popular Ardell® lashes are available, with all-day hold made possible by a long-lasting adhesive.

Ardell® Press On Lash comes in two styles: pre-glued self-adhesive in three glamour styles (101, 105 and Wispies), ideal for first-time users; and with adhesive pipette included in three lash styles (109, 110 and 120), perfect for on-the-go application. All products are SRP $7.69. For a quick how-to video visit Ardell®’s YouTube channel.