January 2016

SECHE INTRODUCES PREMIER COLOUR

Los Angeles, CA (January 2016) – Discover a new way to experience lacquer from the creators of the award winning Seche Vite™ with Seche® Premier Colour. Designed to provide long lasting colour and exceptional shine, this three-step lacquer system provides the exclusive quality you have come to expect from Vite™.

Show Off!
This carefully chosen, lustrous palette includes 24 shades that are rich in colour and quality. Ranging from nudes and neutrals to bright pinks, classic reds and seductively dark hues, Seche® Premier Colour is designed to effortlessly suit all styles and skin tones. Collection highlights include:

  • Refined– Classic red crème
  • Calla Lily – Bright white crème
  • Alter Ego – Rich black crème
  • Insightful – Fiery red crème
  • Intrepid – Magenta shimmer
  • Ambitious – Royal blue crème
  • Siren – Soft pink crème
  • Subtle – Lavender crème
  • Gifted – Berry pink crème
  • Jubilant – Crisp baby blue crème

Stand Out!
Colour meets confidence with our exclusive 3-step system designed to fuse with natural light to extend wear and longevity without the fear of harmful UVs, chips or dullness.

Step 1: Base – Advanced formula contains adhesives to secure lacquer to the nail for a long lasting finish.

Step 2: Lacquer – Apply two coats of any one of the 32 beautiful, fast-drying shades for a full coverage manicure.

Step 3: Sealant – This revolutionary top coat seals and shines to delivers a flawless finish that lasts.

Shine On!
True to its name, Seche® Premier Colour offers exceptional color, quality and shine, providing a flawless, smooth, glossy finish that is sure to last.

Seche® Premier Colour will be available March 2016 at Sally Beauty Supply stores nationwide, MSRP $10.49.

Seche® is the leading global brand most trusted by professional nail technicians and the women who desire and demand superior quality, exceptional technology, unparalleled performance, and beautiful results for the care of natural nails.